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Turn physical products into new avenues for consumer engagement and loyalty
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Digital Product Passports (DPPs) are digital records which contain detailed information about a product, like supply chain data, material composition, and environmental impact.
DPPs have gained momentum due to regulatory initiatives from the EU that will mandate their use across certain industries as early as 2024.
To satisfy the regulatory requirements for persistent and decentralized data storage, DPPs are often stored on blockchains, represented as dynamic tokens. These tokens can be owned by consumers, serving as proof-of-ownership and often unlocking access to exclusive benefits. Through the DPPs, companies can build stronger relationships with consumers, even when disintermediated by retailers.
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Each DPP is a dynamic NFT that contains all the relevant information about the product. DPPs can be created automatically when a new product is registered in your internal database, aggregating data from any source, and edited on-demand as needed. This automation is done via a simple API call (about 10 lines of code) and scales to millions of DPPs created per hour.
By scanning a QR code or NFC/RFID chip on the product, anyone can access the Digital Product Passport to view relevant product information.
After the product has been purchased, owners can claim their DPP via a code that is either inside the product or distributed at the point of sale. Once claimed, the DPP is sent to the owner's wallet, which can powered by Crossmint (embedded in your site, or accessible from our site) or any other external wallet.
Use your new touchpoint to engage with customers, provide updates, and offer exclusive content.
Let them connect their wallets to third-party sites to prove ownership and unlock additional benefits with partner brands and services.
Optionally, issue an additional loyalty NFT representing users' loyalty status with the brand, and grant additional benefits based on the tier.
Get all the infrastructure you need without having to tape together 5+ vendors.
Quickly build pilots that can scale to millions of users.
Access battle tested infrastructure with the highest degree of security and compliance.
Launch onchain DPPs without requiring in-house expertise or having to touch cryptocurrencies.
Make the blockchain invisible to end users.
SOC2 Type II, GDPR, CCPA compliant. Enterprise SLAs available.
Start issuing Digital Product Passports today
